Behind the "Seams" at Rockmount Ranch Wear

Step inside one of Colorado's most iconic businesses at this exclusive 2ndSummit meetup! The first in a series of behind-the-scene tours!

Join Steve Weil, third-generation owner of Rockmount Ranch Wear, as he shares the remarkable story behind the Denver company that invented the original snap-front Western shirt and helped shape authentic American style.

Steve will also discuss his new book, Rockmount Legends: Celebrities in Classic American Fashion, and share behind-the-scenes stories about the musicians, actors, and cultural icons—including Elvis Presley, Bob Dylan, Robert Redford, Bruce Springsteen, and many more—who made Rockmount shirts famous around the world.

Whether you're a fan of Colorado history, Western culture, music, fashion, or great storytelling, this exclusive 2ndSummit meetup offers a rare opportunity to hear firsthand from the steward of one of America's most legendary brands. Come early or stay late and do a little shopping and celebrity photo gazing. The store is lined with memorabilia!

“I’ve always believed we were never selling just the cowboy—we sell the romance of the West. That’s so much more…”

— Papa Jack

(Photos provided by Rockmount Ranch Wear)